Our Mission

Art of the Minds aims to activate, educate and engage the Surf Coast and wider community to creatively manage mental health and wellbeing. Our message includes the prevention of mental illness, supporting those in the early stages of developing a mental illness, and for those who may be worsening with a mental illness, provide hope in recovery.

Celebrating Creative Community Conversations & Connections in recovery is our focus.



Our mission is achieved through a month of interactive events across the Surf Coast Shire in which Art of the Minds focuses on creative conversations through a festival of mental wellbeing activities, showcasing both local and visiting artists, individuals and groups.


The festival events welcome people of all ages in our community, to events that encourage creative educational conversations around mental wellbeing, both from a preventativeand a management focus relating to mental illness.


Educational events include; an official shire launch, art exhibitions, musical performances, lived experience shows, yoga, meditation and wellbeing retreat, mindfulness walks, a community ball with an educational twist, a range of sporting events highlighting the relationship to mental wellbeing, and an education seminar supported by professional education and mental health services. Local services and retail businesses are utilised to support community engagement in all activities, with an emphasis on attracting visitors to the region.

Our Focus

Art of The Minds has evolved into a powerful community conversation centred on mental wellbeing. Showcasing the brilliant talents of Surf Coast and regional artists, individuals and groups in a month full of community-based activities. This project forges connections with all community members from young to old. Through creative art-based conversations, ranging from theatre, song, visual arts, music, yoga, sound, sport events with a twist, and an exciting education event, this festival gives our community the right to talk about mental illness, and the responsibility to support one another in this journey.

Our Fabulous Committee


Jules Haddock

The Anxious Bird


Debra Walker

Seaire Yoga


Ken Baxter


Nicci Wall

This Is My Reality

General member

Ann Cormack

General member

Melissa Commons


From humble beginnings

Jules Haddock held a solo sculpture exhibition and launched her Lived Experience story book, The Anxious Bird. “The Mental Pop up Evening“ at BOOM Gallery Geelong saw a host of her performing friends and a Beyond Blue Ambassador pop up with song, dance, poetry reading, crowd yoga moves, chicken dancing and more. Education was the theme on how the arts keep our minds well and assist many in recovery from mental illness. 

The Anxious Bird – headed by Jules Haddock received a grant from The Surf Coast Shire to gather 20 artists to exhibit during the second week of October, which was National Mental week. As a result, several individual artists, and paid art therapist, were involved, with pieces being submitted by Salvos Connect, Foundation 61, Geelong Clinic and The Parkinson painting group, to name a few. In all, 60 artists were involved in this community awareness raising event at Eagles Nest Gallery. As an appendage to this celebration of healthy minds and recovery, the artists were invited to a night of education centred on mental illness. This was a free community event attended by 70 people at The Spring Creek Community House, Torquay.

Saw an exciting week of events from a live theatre dinner show, children’s street art activities, open mike event, an award-winning play called The Hope Song (later going on to play at the La Mama Theatre Melbourne), a half day education seminar, a family fun yoga event, art competitions and more. This micro festival received excellent press coverage, and extensive community involvement in all activities.

Developments saw a major shift, with Art of The Minds becoming an incorporated, not for profit charity. Supported by The SurfCoast Shire, and the Bendigo Bank- Torquay Community Enterprise, new events were created in expanding the community reach. Once again, the Surf Coast Shire acknowledged our event as the official launch of mental health week, opened by the Mayor. With preceding years of success and growth further supporters have sought to be involved in Art of the Minds month and in maintaining a sustainable community model and ownership of creative education around mental illness. These have included the likes of;
RACV, Barwon Health Community Health, Barwon Health Carers, IMPACT- Deakin University Researchers, Support After Suicide, Foundation 61, Barwon Water, BoardRiders, Ocean Mind, Seaire Yoga, Torquay College, Peppers Resort – The Sands, The Anxious Bird, This Is My Reality, GMHBA, genU Training, Spirit Earth Yoga & Massage, Sand Whisperers, Community and residential supporters.

How do people learn about mental illness & wellbeing through Art of the Minds?

Art of the Minds acknowledges evidence-based research in the planning of all events, with particular focus towards creative recovery.  We strongly emphasise The Peer Support Model where a person with a lived experience shares a story in supporting a person experiencing a mental illness, or who maybe worsening. This has proven to be powerful in encouraging disclosure of symptoms and experiences people would ordinarily hide, and then be affected by. In recent years, the psychiatric hospitals and Mental Health services employ people with a lived experience who understand the Recovery Model of wellness, reflecting the growing awareness of the holistic factors in the Bio-psychosocial model of mental health cause, prevention and recovery. 

The Arts has always stood as an excellent vehicle of expression for feelings and emotions that are sometimes difficult for people to discuss, especially considering the stigma associated with mental illness. Our festival creates a great sense of safety, and connection to others, as mental illness is an illness that can stifle voices and creates further isolation.

Our festival also educates participants about mental illness, as to recover from any illness, in this case a mental illness, one needs to know what you are recovering from in order to heal. Knowledge is power in Recovery.

Our education approach is not only enjoyable to the senses, but cultivates a cultural shift for our community that it is not only ok to experience a mental illness, there is hope in recovery and people to assist you in managing mental wellbeing creatively.